![](https://images.squarespace-cdn.com/content/v1/615b9a0911f5da2a28a1b1f0/448d7a08-6e2d-4747-9798-48c8165069f8/Sway-Icons-Raros-Sketchbook.jpg)
about sway
sway beer is brewed and blended in baileys harbor, wisconsin and highlights storied ingredients sourced from the Midwest.
we strive to make beers that are simple, easy drinking and balanced—beers created to be a companion to good company and conversation.
we take inspiration from old world styles and follow a minimal intervention approach to making beer—allowing raw ingredients to freely express themselves, while providing enough delicate guidance to ensure the creation of a beautiful beverage.
sway beers are a representation of the area in which they’re brought to life. we strive to connect our environment and our community through balanced, pleasant beer.
in the end, it’s not that serious. at sway, our intention is to live life enjoyably.
sway with us.
sway is 100% owned & operated by brewer matt sampson.
matt spent over 5 years helping launch, grow, and create beers for hacienda beer co., leading the brewery’s award-winning wild barrel program, curating their progressive branding and marketing, and eventually managing all production for the boutique brewery.